City Scout: Book Tour Guides In A City
City Scout addresses this problem by providing a platform where users can easily connect with knowledgeable local tour guides. These guides, who are passionate about their cities, offer customized tours that go beyond the typical tourist attractions.
Introduction
My Role:
As the UI/UX designer for the City Scout app, my role was to create an visually appealing user interface that enhances the experience of urban exploration for both residents and visitors.
I was responsible for the end-to-end design process, from conducting user research to implementing the final visual design.
What I Worked On:
User Research and Persona Development
Wire-framing and Prototyping
Visual Design
Usability Testing and Iteration
Documentation
Key Findings
The user research conducted for City Scout revealed several key findings that influenced the design decisions:
Lack of Personalization
Users expressed a desire for tour experiences that align with their interests, such as food, history, art, or architecture.
They wanted the flexibility to customize their tours and connect with local guides who could provide insider knowledge.
Trust and Credibility
Building trust and credibility in tour guides was essential to users.
They emphasized the importance of verified reviews, ratings, and certifications to ensure a reliable and enjoyable experience.
Seamless Booking Process
Users expressed frustration with complicated and time-consuming booking processes.
They desired a streamlined and intuitive interface that allowed them to easily search for available tour guides, view their profiles, and book tours with a few simple steps.
Communication and Interaction
Users highlighted the significance of effective communication channels between tour guides and themselves.
They sought features that would enable direct messaging, itinerary adjustments, and real-time support during the tour.
User Journey and Features
Travellers seeking an immersive and authentic experience in the cities they visit.
Culture enthusiasts eager to delve into the rich history and heritage of different cities.
Locals interested in discovering new aspects of their own city through the eyes of passionate guides.
Adventurers and explorers looking for unique and off-the-beaten-path experiences.
Visual Design & Flows
Lessons Learnt
Throughout the project, I realized the importance of keeping the user at the center of the design process. Conducting thorough user research and understanding their needs, pain points, and preferences was crucial in creating a valuable and engaging experience. By empathizing with the target audience, I was able to tailor the app's features and interface to meet their specific requirements.
Adopting an iterative design process was essential in enhancing the City Scout app. By creating and testing wireframes and prototypes, I swiftly validated design concepts and incorporated valuable feedback from usability testing. This iterative approach empowered me to tailor the interface to better meet users' needs, resulting in a refined and user-friendly product.